Each year, AkzoNobel invites acclaimed international experts, alongside Dulux colour specialists, to identify global colour and design trends. These insights are then used as the building blocks for selecting the next Colour of the Year.
For 2025, True Joy™ has been announced as the Dulux Colour of the Year. A bright and positive shade, which alongside its three supporting palettes, is set to empower specifiers to transform spaces and inspire clients to leap out of their comfort zone.
Download your FREE ColourFutures™ 2025 Guide to learn how these colour combinations can work across all sectors.
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Why was True Joy™ selected?
With a growing sense to break free, press reset and welcome in the new, Dulux Colour of the Year 2025 captures the mood of the moment. True Joy™ is an uplifting yellow that can bring optimism, pride, imagination and creativity to interiors in all sectors.
Whether you pick True Joy™ as a bold statement colour, or as an accent colour combined with one of its colour stories, there are a multitude of ways for you to transform different spaces.
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Three new colour stories
Dulux have also curated three easy-to-use colour palettes to support True Joy™ – Bold, Human and Proud. Each colour story gives you the flexibility to update a range of spaces. By utilising these on-trend colour combinations, you can meet the needs of building occupants and create spaces that feel energising and inspiring.
Bold Colour Story – a mix of bright colours balanced by neutral shades for creating a fun, friendly and upbeat backdrop.
Human Colour Story – shades of wood and clay which reflect the raw materials and natural beaty of the world.
Proud Colour Story – Inspired by different cultures, these rich, deep tones create intimate and inspiring spaces.
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True Joy™ in every sector
Dulux colour specialists have chosen True Joy™ and its Colour of the Year 2025 palettes to help specifiers create inspiring spaces in the education, offices, residential, healthcare and hospitality sectors.
Combining True Joy™ with its supporting shades can empower you to design homes, workspaces, schools and care facilities, that feel bright, comfortable and uplifting to those who experience them.
Download your FREE ColourFutures™ 2025 Guide to learn how you can respond to client needs with bespoke schemes that are energising, exciting and inspirational.
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