Sweet Embrace™ has been announced as the Dulux Trade Colour of the Year 2024, supported by three inspiring colour palettes, to give specifiers the flexibility to update hospitality spaces in different ways and meet the needs of the occupants who use them.

Each year, AkzoNobel invites acclaimed international experts, alongside Dulux Trade colour specialists, to analyse global colour and design trends. These insights are then used as building blocks to identify and form the next Colour of the Year.

For 2024, Sweet Embrace™ is the chosen shade. It’s a delicate and modern blossom pink that specifiers can use to bring a sense of stability, calm, and friendliness to many types of spaces.

People are searching for peace of mind, clarity, and moments of joy, and Sweet Embrace™ captures this mood perfectly. For specifiers and clients, it’s a shade that can help to give spaces meaning and where everyone can feel at ease.

Sweet Embrace™ in the hospitality sector
Sweet Embrace™ and its three new palettes – Warm, Calm and Uplifting – offer a range of easy-to-use colour combinations that can transform the way people feel in a space.

Whether you’re designing for a hotel, restaurant or gallery, hospitality spaces need to look appealing and feel welcoming. Here’s how the Warm, Calm and Uplifting palettes can create different moods in hospitality settings.

Warm colours for comforting spaces
These earthy tones of soil, sand, and clay, instinctively feel warm, familiar, and embracing. For clients who want to create settings where guests will gather with friends and family, and go to relax, hone in on these comforting hues.

Calm colours for quiet spaces
Echoing the shades of woodlands and seascapes, these soft blues and greens are ideal for creating a calming and clarifying feel. Choose this hushed palette if the space you’re designing needs to be still and quiet.

Uplifting colours for friendly spaces
These light, dreamy tones of lilacs and ochres combine for a dynamic colour scheme. Think playfulness, positivity, and an inclusive feel. If your client wants to add the wow factor to a space or a pop of personality, this is the palette to go for.

Further support on Dulux Trade Colour of the Year 2024
Colour is a powerful tool, both in terms of the design of a building and how it affects the wellbeing of occupants. That’s why it’s important to get the right advice on the latest interior design trends and colour collections available to you.

Dulux Trade are trusted colour experts and have all the resources you need to utilise the Colour of the Year 2024 in a wide range of sectors.

Download the Dulux Trade ColourFutures™ 2024 Guide for specifiers today. You’ll learn how you can use Sweet Embrace™️ and its three supporting palettes to transform interior and exterior spaces for your upcoming projects.

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