Colours from the durable Dulux Trade Diamond Matt range have been used by Waitrose & Partners to create a contemporary paint finish and help minimise maintenance throughout its store in Evesham, Worcestershire.

Combining a striking balance of colour to assist customer wayfinding, the Dulux colours also help to deliver Waitrose & Partners existing model and culture, which focuses on providing an exceptional customer experience.

Thoughtfully curated to create an enjoyable shopping environment for Waitrose & Partners’ customers, the interior colour scheme features a collection of shades chosen from the latest Dulux Colour Palette.

Dulux Trade National Sector Manager Retail, Jayne Roughan, supported the design team with painted samples to ensure colour accuracy, also helping to ensure that the right product finish was selected for a busy commercial environment, like this one.

Specified for customer areas in particular at the Evesham store, Dulux Trade Diamond Matt was applied above high traffic areas and in places where additional protection is required, to keep areas cleaner and looking better from a maintenance perspective.

Jayne Roughan from Dulux Trade concludes:

“When working with retail clients, like Waitrose & Partners, we always ensure they have access to the latest trends through our ColourFutures™ annual launch. With four trend palettes complementing our Colour of the Year, this is a great way to visualise and bring a new design concept to life. This has been a great success in the Evesham store with inspirational Dulux colours chosen by the design team.”

50 times more durable than a standard trade emulsion

Ideal for a busy retail environment like Waitrose & Partners, Diamond Matt is a tough, water-borne emulsion paint that offers a durable solution. Formulated using Dulux Trade Diamond Technology, Diamond Matt, is 50 times more durable than a standard trade emulsion.

It also offers new anti-fade technology and superior stain resistance through its unique Stain Repellent Technology, which can be wiped clean repeatedly without polishing up, helping to extend maintenance for up to five years.

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