The New Year marks a new start for Firetherm, one of the leaders in smart passive fire protection, as it moves under the Nulifire brand.

For several months, Firetherm’s time proven and trusted fire stopping solutions, which are used extensively across built environments, have started to be delivered across the UK under the Nullifire name.

Now the merger is complete, clients are still receiving the exact same systems, but with the benefit of enhanced resources, including greater technical support from industry experts and improved service levels.

Packaging, technical drawings and data sheets now all carry the Nullifire brand, and a new website has also been created, which offers enhanced functionality for users.

Additional technical, sales and specification personnel have also been recruited, to support core markets.

The rebrand follows RPM International Inc’s introduction of a new identity for its regional construction division in Europe, under the Construction Products Group (CPG) banner.

Its portfolio of leading construction product brands, including illbruck, Flowcrete, Tremco, Vandex, and Dryvit, as well as Nullifire, were all placed under the Construction Products Group in June last year, with the modern method of construction system Nudura joining the portfolio in January.

The move brings high-performance building materials - including fire protection, as well as sealing, bonding, insulation, flooring, waterproofing and roofing solutions – all together under a single source for specifiers.

Sales Director Gary Pullinger is leading the service under the Nullifire brand.

He said: “For more than 40 years, Nullifire has been a market leader in intumescent and fire stopping solutions and stands is at the forefront of smart passive fire protection.

“The merger is an exciting opportunity for us to extend our service nationwide, under the CPG UK portfolio.

“Our number one principle is to protect people and buildings from fire.

“Passive fire protection is highly complex but crucially important, especially as buildings become more sophisticated with increasingly intricate interior and exterior structures.

“We understand the need to have confidence in the fire protection installed in modern buildings.

“Our systems perform when they are called upon and are dedicated to making it simple for our customers, providing the optimum solution for every project.

“We are now even better placed to help our customers achieve smart protection.”