Reynaers, a leading aluminium systems supplier, explains how the opportunities presented by Barbour Product Search, the online building product directory, have helped to strengthen the companys exposure to their target audience.
Reynaers has been established in the UK for over 20 years and specialises in curtain walling, windows, doors, shop front and sun screening systems. With their products being specified for projects across multiple industry sectors including commercial, residential, education and healthcare, its vital Reynaers achieves maximum exposure to the full specification chain.
After having entries in the printed Barbour Compendium book, a Premier Profile on Barbour Product Search was the perfect next step for Reynaers to ensure the digital construction audience could search for, and specify, their products.
When BD Product Search and Building Product Search were launched earlier this year, Reynaers had no hesitation in upgrading their profile and utilising this unique opportunity to promote their products to the wider audience.
Rebecca Cope, Marketing Manager at Reynaers, says: Having a Premier Profile on Barbour Product Search has increased traffic to our website and has enabled us to reach a much larger audience than our own website can currently. Our news stories and case studies are often placed on the homepage, which is an added bonus.
Appearing on the new product search sites has helped to further build our online presence. We knew we couldnt miss out on this opportunity as BD and Building are such prominent brands in the industry.
Barbour Product Search also sends out a weekly newsletter to over 28,000 subscribers to inform our audience of new product launches and recent industry news. Reynaers were keen to feature in our Manufacturer Spotlight newsletter, a newsletter that focuses solely on one company allowing them to promote various items.
Rebecca continues: We sent out a Manufacturer Spotlight newsletter, which generated a large number of click-throughs and had a very good open rate. Again, this helped to raise the profile of the Reynaers brand to a much larger audience.
Barbour Product Search is continually developing and always offering something new. I cant wait to find out what else Reynaers can benefit from to further increase our coverage!
For more information about Barbour Product Search, please contact:-
Anne Kelly, Marketing Executive on 0151 353 3636, or email [email protected]
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