Aluminium systems company Reynaers has seen a record-breaking year, with nominations in multiple categories at the Construction Marketing Awards 2017.
Any Space Transformed, a visually arresting promotional campaign that applies aluminium systems from Reynaers to well-known landmarks such as the Colosseum, the Eiffel Tower, Stonehenge and Tower Bridge, has been shortlisted for Best Use of Advertising and Best Mid-Range Budget Campaign.
The campaign, which has also been shortlisted in the ‘Promotional Campaign of the Year - Trade’ category at the 2017 G Awards, forms part of Reynaers’ marketing activity targeted towards architects. Any Space Transformed is supported by The View – Design Transformed, a research-based white paper that explores how architectural technologies such as CAD, BIM and virtual reality are transforming how buildings are designed.
The white paper, created by and entered into the CMA Awards by Mobas, Reynaers’ UK PR, Social Media and Design agency, has been shortlisted in the Best Use of Research and Insight and Best Use of Content Marketing categories.
Alongside these campaigns Reynaers has run a series of exclusive events, R-Cuisine, which has been nominated in the Best Use of Events & Live Marketing category. The events, comprising of driving experiences, a 10-course meal and a luxury overnight stay were designed to create memorable experiences and a forum for relationship-building with key architectural contacts.
Reynaers has also earned nominations in the Strategic Planning & Management and Best Branding & Positioning categories following its launch to the Trade market earlier this year, which combined thorough market research, creation of a distinct visual identity as well as sponsorship of and attendance at the FiT Show in Birmingham.
Rebecca Cope, Marketing Manager at Reynaers, said: “We’ve already seen fantastic results from our marketing activity this year and it’s a testament to the quality of strategy and implementation that we’ve been nominated in seven awards – our highest number ever.
“Any Space Transformed has had some amazing feedback from architects and many downloads of The View. Meeting customers, both at R-Cuisine and the FiT Show, has grown our network considerably. We’re looking forward to celebrating our successes at the CMA Awards ceremony next month and can’t wait to further develop our marketing strategy into 2018.”
This year’s Gala Award Dinner will be held on 30th November at the Radisson Blu Portman Hotel, London.
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