Reynaers has been shortlisted for the prestigious glass and glazing industry accolade in recognition of the success of its Any Space Transformed campaign.

Judges at the G Awards have shortlisted the leading aluminium systems company in the ‘Promotional Campaign of the Year - Trade’ category. This is the fifth year in a row that Reynaers has been a finalist in what are coined ‘the industry’s Oscars’.

Any Space Transformed is a visually-led and tongue-in-cheek campaign developed by Reynaers’ UK design, PR and social media agency, Mobas. It highlights the transformative effect of aluminium glazing systems, demonstrating how Reynaers offers a solution for any design and performance requirement.

Targeted towards architects, the promotional campaign has sat alongside a series of CPD sessions and a white paper which frames the industry’s views on how technology is, and will continue to, transform the way we design and plan buildings.

Hugh Moss, Head of Marketing at Reynaers, said: “Taking landmarks and transforming them with Reynaers products was an innovative concept, but we feel the success of the campaign lies in its execution and our wider marketing efforts. The combination of thorough research, compelling content, eye-catching design and careful media targeting generated some excellent results for us and we’re really proud to have been shortlisted.

“We’ve already had some fantastic feedback from architects and we will be continuing to roll the campaign out, transforming even more iconic landmarks with our market-leading range of systems.”
The G Awards have been running for more than a decade. Reynaers has been shortlisted every year since 2013, in multiple categories including ‘Best New Product’ in 2016 and ‘Unsung Hero’ in 2015. Its B2B marketing efforts were named the winner in the ‘Promotional Campaign of the Year – Trade’ category in 2014.

The G17 ceremony and gala dinner will take place on the 17th November later this year at the London Hilton on Park Lane.