Leigh Simpson, Founder and CEO of Insynth Marketing Ltd recently teamed up with Barbour Product Search to deliver a seminar giving building product manufacturer marketers digital marketing tips.

Insynth Marketing are a UK construction marketing consultancy based in Shifnal in the West Midlands, and specialise in marketing techniques.

The seminar, which took place at the Barbour ABI offices in Ellesmere port, focused on Inbound marketing, and strategies within digital marketing to ensure business growth.

Online strategies such as SEO, content marketing, and promotion with video were discussed, sparking a lot of conversation within the audience.

Leigh emphasised the pace of online changes down to technology, and explained that it’s now more important than ever to have a strong online presence.

There was great interaction between Leigh and the audience, with a lot of discussion. The animated presentation kept people engaged, with plenty of imagery and informative content.

Top 5 takeaways from the seminar:
• 66% of a sales person’s time is not talking to a customer
• Video content increases recall by 80%
• The internet in a minute: 862,000 dollars spent, 481,000 tweets, 140,000 photos on Instagram
• 46% of B2B buyers are Millennials – i.e. 18-34
• Google is your biggest competitor, their businesses control 90% of all web traffic

The seminar was also a great opportunity for people to network and share new ideas, making the session highly beneficial for all.

If you are a building product manufacturer, please email us at editor@barbourproductsearch.info to register your interest if you would like to be informed of any future marketing seminars Barbour Product Search organise.