The Ultimate Product Manufacturing Marketing Tool: Barbour Product Search

The Ultimate Product Manufacturing Marketing Tool: Barbour Product Search

Plan how to market your product manufacturing company
Barbour Product Search is a valuable marketing tool for product manufacturers, as it enables you to connect with engaged buyers and specifiers. It’s the UK’s only construction products directory which proactively markets your products across digital channels including website, email, and social media channels to enhance your marketing efforts. Being listed on Barbour Product Search enhances a company's brand visibility. It ensures that their products are visible to architects, specifiers, and other professionals who actively use the platform for sourcing construction materials and solutions.

Influence visitors to your website through Barbour Product Search
Barbour Product Search targets the full specification chain, by delivering more than 2500 monthly click throughs to our clients’ websites.

Search Engine Optimisation is a constantly evolving art form that requires your website to produce huge amounts of content to build trust from search engines and therefore rank you higher on their results pages. At BPS, we are constantly working to ensure we follow best practises.

How product manufacturers should write content
Case Studies: Find out more about how to write the perfect case study to give your content maximum exposure and to provide relevant and engaging content to your target audience.

SEO Practices: Ensuring your content is optimised for search engines is as vital as writing the content itself. Make sure you are aware of the keywords and search terms, categories, trade names, material types, and sectors you work in and incorporate within your profile. Ensure you are creating accurate and relevant page titles, headlines, and meta descriptions so you are being found on the platform and across the wider web. Make sure you edit your content from what appears on your own website to avoid being penalised for duplication. The Barbour Product Search directory has dedicated editorial staff assigned to each customer of ours, so our team are well versed in ensuring that we vary the content you provide us.

Understanding your target audience: This is essential for effective SEO and developing your content strategy because it enables you to create relevant, targeted content that attracts organic traffic, improves user experience, and ultimately drives conversions and business growth. It can also give you a competitive advantage by helping you differentiate your brand and service offering against your competitors.

How you should distribute your content
Our dedicated Editorial Account Managers are ready to help manage your profile and support your product and brand awareness strategies. To maintain an active and engaging profile we would recommend making the most of your BPS package with the following:

Newsletters: With over 45k subscribers, our newsletters will ensure your content resonates with your target audience. We have a range of newsletters based on a variety of sectors and technical data, so book in your slot today.

Content Writing: Once you have decided which newsletters you would like to feature in, you need to think about the content which will work best for your chosen campaign. Focus on your audience’s pain points and interests and make your content clear, succinct and don’t forget to include a CTA.

Scheduling Content: Posting fresh content boosts your profile's visibility in search engine results and gives the opportunity for additional promotion on the Barbour Product Search homepage, plus on our Social Media channels. We recommend publishing a news item at least once every month, however, your Editorial Account Manager can set up a drip-feed schedule to ensure regular posting.

To find out more about Barbour Product Search and be a part of the UK’s largest construction product directory…

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