Cibes Lift UK has unveiled its new global rebrand to demonstrate how the company has changed since it was established in the 1940s.

Gary Sullivan, Head of Sales and Marketing, said: “The strongman logo was a great symbol for Cibes when the company manufactured lifting equipment for the Swedish industry.

“Seventy years later, times have changed. Today we are making lift solutions for the different needs of our customers across the world.

The new logo, design by Dutch company Matisse, combines the simplicity of Scandinavian design with the vertical movement of a lift.