How to utilise your Barbour Product Search Profile

How to utilise your Barbour Product Search Profile

Our Premium Profiles are expertly crafted to put your products in front of your target buyers and specifiers.

Utilising your Barbour Product Search profile has never been easier, but just to be safe, we created this how-to blog in order to make sure you’re getting the most out of your subscription.

Bespoke Packages

We know that every business has a precise marketing budget and unique targets. We will work with you to create a package that ensures every penny that you put into Barbour Product Search is driving brand awareness and the right sales opportunities.

Begin by choosing one of our three packages:

Silver – 3 Product Entries, 3 Newsletters, 10 News Articles
Gold – 5 Product Entries, 8 Newsletters, Unlimited News Articles
Platinum – 10 Product Entries, 12 Newsletters, Unlimited News Articles

Next, take a look through our list of add-ons and customise your package as you see fit.

• Product Entries
• Newsletters
• CPDs
• Catalogues
• Tech Data

Do you need more product entries or newsletters? Want to host, certify and promote your latest CPDs on Barbour Product Search? Speak to us to add them onto your package to create your unique success plan.

Build up your profile

Once your bespoke package is created uniquely for you, you will be assigned a dedicated Editorial Account Manager that will be with you every step of the way. Our team of experts upload all of your content on your behalf. Your Editorial Account Manager will regularly keep in touch to make it is as simple as possible to get your content online quickly and easily.

All you need to do is provide them with regular content such as:

• Case Studies
• Product News/Company News
• Product Entries

Once they receive your content and images, your Editorial Account Manager will then edit, upload, and maximize the reach of your articles by sharing them across the Barbour Product Search homepage and social media sites such as Twitter and Facebook.

The more content that’s featured on your profile, the more of a chance you have of being sourced and specified by the businesses you want to target.

Benefit from your Premium Profile

With Barbour Product Search you don’t just simply see numbers. Our Insights feature gives you an overview of the type of audiences visiting your profile, and how many views and click throughs your profile receives.

With our Enhanced Insights add-on, we give you the Who, the When, and the Where of the businesses showing interest in your products.

Enhanced Insights lets you track:

• The companies who view your content
• When they view
• The full journey they take across your profile

Use Enhanced Insights to make more intelligent approaches, gain increased conversions and deliver greater return on investment.

Each month you will receive detailed statistics reflecting the performance of your Premium Profile. How did your content perform? Which news article received the most click throughs? What about clicks to your company’s website? You can view these numbers and use them to further optimise your company’s marketing plan.

Barbour Product Search is The Built Environment Product Platform.

Already have a Barbour Product Search Premium Profile? Ready to build up your Premium Profile with your carefully curated content? Get in touch with your dedicated Editorial Account Manager today and discuss how to best optimize your profile at

If you’re planning on beginning your journey with Barbour Product Search, get in touch with our team of experts here and we will be happy to help.

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