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How would you define Product Innovation?

How would you define Product Innovation?

We want to hear your views!

We have recently launched our Product Innovation section on Barbour Product Search, which we will be updating regularly with innovative building products, construction processes and solutions.

To help us curate this section, we would like to know your thoughts about innovation and how you would define a product, process or solution as being innovative.

Follow this link to our LinkedIn post and share your thoughts.

Here are some of the comments we've received so far:

"A new feature that adds additional value (over and above what any other manufacturer is offering) to an existing product, or a brand new product that allows us to do something uniquely new, or creates additional functionality" Howard Forton BA (Hons) DipM, Category Marketing Manager

"Often it’s the small start up people who are doing this rather than bigger companies."

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