Knauf Insulation is pleased to announce that it has impressed the judges of the Green Deal and ECO Awards with its notable HeatBleed campaign and has been presented with the Marketing Campaign of the Year award.
Knauf Insulation devised an engaging market message to raise awareness of the Green Deal with homeowners.
Chris Witte, Marketing Director Northern Europe at Knauf Insulation, commented: The campaigns overall mission was to stop HeatBleed in homes around the UK and so the message was strategically built around alerting homeowners to the huge loss of energy caused by HeatBleed through lack of insulation, air leakage, inefficient boilers, windows and doors, as well as the potential savings that can be made by addressing this loss.
It is great news that we have won the Marketing Campaign of the Year award at the Green Deal and ECO awards this year. It really proves that our campaign has been recognised as a serious marketing tool to help drive people towards upgrading their homes. Congratulations to everyone involved both internally and our external partners.
The 2014 National Green Deal & ECO Awards took place in London on the 29 May and recognised the achievements of companies involved in the Green Deal initiative and the Energy Companies Obligation (ECO).