• New packaging design simplifies product choice
• Industry-leading 10:1 compression ratio upgrade makes transport, storage and handling even more efficient, and cuts products’ carbon footprint
• Packaging will use recycled content, less ink and is even easier to recycle
• Introduction of Rocksilk® as the brand for its Rock Mineral Wool range
Knauf Insulation has launched new packaging to make it easier to choose, use, transport and handle its high-performance, non-combustible insulation products, and to further reduce their carbon footprint.
The changes include new designs across the whole range, an upgrade taking its industry-leading compression technology to a 10:1 ratio, and new, more environmentally-friendly packaging.
“We’ve listened to our customers, but we have also been proactive, trying to pre-empt future needs,” said Vanessa Rae, Marketing Director at Knauf Insulation Northern Europe. “We know how important it is to choose the right product for the application quickly, and move and store it efficiently, whether in-branch or on-site.
“We also know that sustainability matters more than ever, so we’ve taken these steps to reduce our products’ carbon footprint further so customers can rely on us to help them tick the green boxes for their projects.”
The new packaging designs feature bigger and clearer product names. Products are colour-coded into thermal conductivity groups consistent across the whole Glass Mineral Wool range, and essential features such as the Euroclass A1 reaction to fire classification and ECOSE® Technology, Knauf Insulation’s unique bio-based binder, are more identifiable.
The Earthwool® brand has been phased out to simplify the branding structure, and a new brand, Rocksilk®, has been introduced for its Rock Mineral Wool product range.
The further upgrade of the compression technology on the Glass Mineral Wool range enables, on average, 15% more insulation per roll and 25% more packs on each pallet for slabs.
Rae continued: “Space is always at a premium, whether in-branch, in a vehicle or on site, so we’ve pushed our industry-leading compression technology even further. It means less handling and transport, and more efficient storage for all our customers across the supply chain. It’s another example of how you always get more with Knauf Insulation.”
These changes further reduce the company’s carbon footprint. Enhanced compression means more product per truck, fewer vehicles on the roads and less packaging is used per m2 of insulation.
Knauf Insulation is also introducing a new packaging film made from a minimum of 30% recycled plastic, and the new designs use less ink, which makes the packaging even easier to recycle. This helps fulfil the commitments made in Knauf Insulation’s ‘For A Better World’ sustainability strategy.
“By simplifying product choice and making our high-performance insulation more environmentally friendly, we’re ensuring our customers can focus on delivering better buildings” said Rae.
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