Cibes Lift Group established a business in Spain in 2015 to increase customer proximity and strengthen brand awareness. Now the company group appoints Montserrat Hernández Rodríguez as Managing Director for Cibes Lift Ibérica to take the Spanish operations to the next level.

Montserrat Hernández Rodríguez started her position at Cibes Lift Ibérica on the 1st of May this year and takes over after Marcus Nilsson, Pricing & Business Manager at Cibes Lift Group, who led the organisation as ad interim Managing Director.

“Montserrat has been in the lift business for more than 20 years and her broad experience from sales, marketing and after sales makes her the perfect candidate to take on this challenge. We are very happy to have Montserrat onboard and we are confident that she has the right connections and expertise to expand and develop our business in Spain”, says Chris Roggeband Sales Director & VP of Cibes Lift Group.

Having worked for many years for the same major lift manufacturer, Montserrat is very much looking forward to developing the business for Cibes Lift Ibérica.

“I have been looking for a challenge like this one for some time now, and I cannot wait to get to know my new team and develop the business for Cibes in Spain. One of my priorities will be to increase brand awareness in Spain, which is the biggest lift market in Europe, but also to find ways to build new customer relationships and expand our business”, Montserrat Hernández Rodríguez, concludes.

Cibes Lift Ibérica is based in Madrid, but the company covers all of Spain through a wide network of service and distribution partners. For more information, please visit their website.