From the manufacturer’s perspective, there are a whole series of benefits to be gained from offering CPD. As well as the obvious ones, such as introducing your company and product, there are also some more subtle ones, which are often not appreciated. For example, for a specification to remain firm it needs to be well written with unique features included.

The CPD seminar provides the opportunity to highlight those unique product features and explain why they are important, justifying inclusion in the specification.

It is also important to remember that you are competing with more than 500 CPD providers and so your seminar must be compelling. That means selecting a subject with broad appeal and describing it in a way that presents the benefits of attending. The CPD seminar should not be a history of the manufacturer, a list of products or a sales pitch!

Technical advice is the key reason for a specifier to have a relationship with a building product manufacturer. CPD seminars are a proactive way to introduce your company and demonstrate technical competence. Specifiers want to learn about construction products, systems and techniques without being sold to. So the question is: how best to approach CPD, so that both the construction product manufacturer and the specifier benefit?

Exclusive Twitter Chat
To find out the answer, join us on Tuesday 24th April at noon by following @BarbourNews and #SpecStrategy on Twitter.

We’d like to encourage all building product manufacturers to join the chat and ask questions and participate in discussions, so please get involved.

We look forward to you joining us on Tuesday 26th September.

A strategy for communicating with specifiers & developing a personalised persona [EVENT]
You may also be interested in a 2 day seminar we are hosting at Barbour Product Search's offices in Cheshire Oaks Tuesday 6th & Wednesday 7th November. Designed for marketers, we’ll explore communication strategies and using insight to engage with future customers. Click here for more details.