Join us on Tuesday 28th April at 12pm for an exclusive interview with Chris Ashworth, specialist in specification strategy and founder of Competitive Advantage Consultancy.

Chris has over 35 years sales and marketing experience in the construction industry and is one of the leading authorities on specification strategy and the drivers that influence this, such as sustainable construction and BIM.

Competitive Advantage helps manufacturing and service organisations in the construction industry, specialising in construction research, effective specification strategies and construction sales & marketing training.

Do you have any questions about specification strategy?
We will be talking to Chris about creating an effective specification strategy to help increase product specification for building product manufactures. We will be looking at how manufacturers can identify the decision makers in project teams and become ‘Trusted Advisors’.

We’d like to encourage building product manufacturers to join the chat and ask your own questions, so please get involved!

Simply follow #SpecSelling on Twitter and feel free to ask Chris any questions you may have in your tweets.

We look forward to you joining us @BarbourNews with @CompA_Ashworth on Tuesday 28th April at 12pm.

You may also like to follow @CompetitiveA on Twitter or sign up to the newsletter.

Read Chris' blog article on creating an effective specification strategy.