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Developing an effective specification strategy

Developing an effective specification strategy

To maintain and improve market share and profitability, building product manufacturers need to create demand for their products by working with specifiers to gain trust, monitoring projects from conception to completion as well as understanding specification influences and drivers for change.

To support manufacturers in this complex process, Barbour Product Search and Barbour ABI have teamed up with Chris Ashworth of Competitive Advantage Consultancy to produce a range of informative articles, Twitter Chats and resource documents covering topics around specification selling, marketing and communication skills.

Chris is a specialist in specification strategy and founder of Competitive Advantage Consultancy which specialises in market research and training for the construction industry. He is a member of the BIM4M2 steering group and Deputy Chair of the organising committee for CIMCIG, the Chartered Institute of Marketing’s Construction Industry Group.

Content Schedule
Every month a different topic will be covered:

Developing an effective specification strategy

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You can also follow #SpecStrategy on Twitter for further information and links to useful resources.

Please email [email protected] if you have any other queries.

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