Barbour Product Search and Insynth Marketing have teamed up to offer a seminar to support building product manufacturer marketers.

What is Inbound Marketing?
Inbound marketing is considered one of the most effective marketing methodologies for B2B industries, both in cost and results. At the heart of this holistic marketing approach is the alignment of traditional sales, sound marketing principles and cutting-edge technology. Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Why Inbound Marketing?
Inbound marketing is set to have a significant impact on the construction sector. With an audience that now turns to the internet first when researching, specifying and purchasing products, services and solutions, building product manufacturers need to adopt an inbound marketing mindset to more effectively reach, and engage with, potential customers.

By successfully implementing inbound marketing, companies are seeing increased levels of sales leads at a lower cost, shorter sales cycles and higher sales, as well as greater brand awareness and engagement with key professionals.

Inbound Marketing Seminar
Inbound expert, Leigh Simpson of Insynth Marketing, will lead a detailed session on the key elements of this exciting new marketing approach, exploring how building product manufacturers can successfully implement this strategic approach in their organisations.

Plus, hear about the latest inbound marketing trends for inspiration. The session will be action-orientated, highlighting recent inbound marketing trends for plenty of inspiration. Attendees will leave with fresh ideas and knowledge to improve their digital marketing effectiveness.

Event Details:
When: 28th March 2019
Where: The Boardroom, UBM, 240 Blackfriars Road, London, SE1 8BF
Time: 11am start. Finish by 3.30pm.
Cost: Free

Book online now


Topics covered include:
• Discover the latest thinking in Website Design.
• Learn how the latest Google algorithms are impacting your SEO strategy.
• Find out how Voice Search is changing the way we should be creating content.
• How to use A.I. to improve customer experience.
• Why featured snippets (position Zero) should be your prime target.
• How 1-to-1 video will change sales and marketing in 2019 and beyond
• Getting social – using social media to connect with your market.
• How do you know you’re winning? – Unravelling ROI for marketing in 2019 and beyond.
• Getting buy-in across the whole sales & marketing team.

Overview
11.00 – 11:30: Intro to Inbound Marketing For The Construction Industry – How the internet has changed specification & buying
11:30 – 12:15: ‘Content Is King’ – developing the right content to generate leads from your website, and getting buy-in across the whole team.
12.15 – 12.30: Break
12:30 – 13:00: Promoting your content – getting social and working with the media.
13:00 – 13:30: Are you ready for video? – Using 1-to-1 video to drive customer engagement.
13:30 – 14:15: Lunch.
14:15 – 15:00: Implementing your ‘Technology Stack’ – CRM, Content Management, Email Software, Social Management, Analytics & Understanding Your ROI.
15:00 – 15:30: Q&A – Open Discussion.
15:30: Close.

You can find out more about Insynth Marketing and how they can help you by visiting their website.