Barbour Product Search is a valuable resource for professionals working across the built environment. This online platform serves as a hub for architects, contractors, and specifiers, offering a vast range of building and construction products, with supporting resources to enable informed decision-making.

From the very start of your brand awareness journey with Barbour Product Search, our editorial team work hard to optimise your premium profile and increase your exposure.

This guide will discuss the role of our dedicated editorial team and how to work closely with them to enhance brand recognition and get specified more - it couldn't be easier!

As part of your onboarding, you will be assigned and have an introductory call with your new Editorial Account Manager Abbie or Katie. They will make you comfortable with the platform, outline your bespoke subscription details, and work to understand the requirements and goals of your investment.

Your profile set up

Once you have been introduced, your Editorial Account Manager will ask you to provide your basic company details such as logo, company description and social links. Once your profile is live, they will build your profile from the ground up, ensuring that all relevant marketing collateral is visible for potential specifiers.

Updating and maintaining your Barbour Product Search content

Working in such a fast paced industry, we understand how time consuming it can be to keep your brand and promotional content up to date across platforms, That's why, all client content uploads and profile updates are actioned by the team. With a quick turnaround time, you can be confident that your pages will remain visible, and up to date with important industry news.

Don't worry if you need little reminders, your Editorial Account Manager will stay in contact throughout your active subscription to offer support and make best practice recommendations.

To make changes, simply email your request to the team - they will be in touch shortly after with a completed link.

Key Point : If your schedule is tight, the team can take existing content from your website or social channels, saving you time and resource.

Regular content boosts your profile's visibility across search engine results and allows for additional promotion across social media and our homepage. To ensure regular posting, your Editorial Account Manager can organise a drip feed of content.

*We just need your written permission for the go ahead.

Booking your newsletter slots

As part of your Barbour Product Search subscription, you will have a number of newsletter allocations, putting your content in front of our extensive audience of over 50,000 subscribers, covering the entire specification chain.

As we offer a variety of General, Sector and Technical newsletters, the team can book newsletter slots on your behalf, ensuring that all subscription elements are utilised, and your content is promoted to your desired contacts.

*Booking comes on a first come first served basis, so we recommend securing your slots early - if we are fully booked, you will be placed onto a reserve list.

Tracking your profile performance

As a brand awareness tool, monitoring the performance of your profile is crucial. Once your profile is live with product listings and content, your dedicated Editorial Account Manager will offer regular check in sessions to ensure the content plan is benefiting your business goals.

You will receive personalised login details to our Enhanced Insights tool, which provides an in depth analytical breakdown, and details of the companies engaging with your content.

Want to view your own analytics? Login here.

Think of our Editorial Team as an extension of your Marketing team, on hand to support and get you the best possible return. If you have any queries on the Barbour Product Search platform, or want to learn more about maximising your presence, get in touch here.