What is Barbour Product Search?

What is Barbour Product Search?

Barbour Product Search is The Built Environment Product Platform which helps specifiers and product manufacturers all under one digital roof.

How do we help product manufacturers?
On Barbour Product Search, we host and promote thousands of products, news articles, catalogues, tech data sheets, videos from hundreds of leading product manufacturers to our audience made up entirely of specifiers, buyers, architects and those working throughout the specification chain.

By having a Barbour Product Search premium profile, your company can be exposed to:

- 550k+ site visitors per year
- 80,000+ newsletter subscribers
- 380k+ product views per year

Included within each and every one of our packages is access to your own dedicated Editorial Account Manager, they will be with you every step of the way and manage your account; Promoting your content through the platform, social media and our newsletters to ensure you are getting the best return on investment (ROI).

Your content will also be promoted throughout our three newsletters. We have a general newsletter: our bi-weekly email which showcases the latest news in the built environment to our engaged audience of 80,000 subscribers. With an average click through rate of 4%, you can ensure your latest news is being seen by a wide swathe of professionals throughout the supply chain, looking for the solutions to their next project's needs.

We also have our quarterly sector and technical newsletters, which are sent to specific audiences depending on what projects they are working on, by using Barbour ABI data. From the education sector to the innovation hub, we have a category for every product manufacturer to ensure your content is being seen by your target audience.

To ensure you can measure ROI and track how well your profile is performing, we give you access to real-time statistics through Enhanced Insights. This tool is the analytical brain behind your profile which tracks the companies viewing your content, showing you their exact journey and revealing their company name. From there you can pass this information to your sales team and they can connect those companies who have taken a clear interest.

Want to take it a step further? Barbour ABI and Barbour Product Search go hand-in-hand. If you have a Barbour ABI subscription you can take the companies names which have been interacting with your profile and search then in the Barbour ABI platform. This will then reveal every project that the company is working on currently, their pipeline of any future projects that they are named on, and GDPR-compliant contact details of every worker that we know of within the business.

To top it all off, we also provide our clients with the opportunity to certify, host and promote CPDs to our audience. Once a user has completed your CPD we will deliver you their details, allowing you to begin nurturing those high interest leads which may lead to your product being procured and installed on their next project.

How do we help those working within the specification chain?
Specifying is made easy with The Built Environment Product Platform. That is because our platform provides extensive product information, technical data sheets, BIM objects and more in an easy searchable format, which specifiers and buyers can use to source the right products every time.

Our audience is one of the largest and most engaged in the built environment and is made up entirely of those working throughout the specification chain. Our analysis of our 80,000+ newsletter subscribers revealed that our audience is made up of:

• 50.4% architects and specifiers
• 38.6% contractors
• 11% other industries

Join our audience to find all the products you need in one place.

At Barbour Product Search we know that architects have a requirement to complete 80 hours of CPD per year. That is why we introduced our CPD learning centre. On our CPD centre, our product manufacturers host and promote their CPDs to our audience, who use this resource to help achieve their annual requirement. Explore our CPD learning Centre today to complete our certified CPDs for free.

Take the next steps
Whether you are a product manufacturer wanting to promote your company on our platform or a specifier wanting to learn how to explore our site, we would love to help! Contact us today at Editor@BarbourProductSearch.info to find out more.

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